Thursday, 5 February 2015

21st Century Horse SEO & SEM

21st Century Horse are a UK based Equestrian Contruction company who use the best German engineered products from Röwer & Rüb and Gebr. Schütt. Offering a full turnkey equestrian design and build solution to create all types of top quality equestrian buildings.

21st Century Horse build indoor riding arenas, stables, round and oval horse walkers that can have an integrated lunging arena, versatile horse barns & modular loose boxes which can be re-located if necessary.

Radikls has been assisting 21st Century Horse, since last April, with their pre-existing Google adwords campaigns and introducing some much needed search engine optimisation into their website to reduce overall marketing spend in the long term.

A large intial saving was made by analysing the actual keywords clicked within the adwords campaigns & setting up some negative keywords. Unwanted clicks cost companies a lot of money and any PPC campaign needs to be monitored closely to reduce unwanted spend and increase worthwhile enquiries.

Currently 21st Century Horse have paused their adwords campaigns as they have ample enquiries to work on. Of course we won't be stopping the organic enquiries now being generated by SEO, but it's good to know that the Google Ads costs are zero at present.

Thursday, 22 January 2015

Hughes Int target New Zealand & Australia

Hughes International are specialist UK car exporters. Currently they're expanding their business to target New Zealand and Australia. Having organised fast shipping using RoRo (Roll On, Roll Off) with Wallenius Wilhelmsen Logistics they're all set to export some luxury marques down under.

Two new websites have been designed & launched by Radikls, one showcasing the company as UK car exporters to New Zealand and the other offering Luxury UK Car Exports to Australia.

The Australian luxury car market is predicted to increase significantly this year, as the 33% luxury car tax the Australian Government currently impose has been recommended for abolishment, along with the 5% tariff on imported vehicles. Hughes Int want to pre-empt Australian car dealerships looking for reliable UK car exporters and are currently running Google Ads in Australia to pick up any early market leads.

Radikls advised a combined SEO & Google Adwords approach for their online marketing as the websites have only just launched and it was important to be in a top ranking position at the beginning of 2015 on Google Australia. As the organic rankings improve and become prominent, the keywords used within the PPC campaign will be paused and the overall marketing budget will be reduced.

Hughes Int generally export luxury new cars and late used cars (up to 3 years old) but can also source older specialist and performance cars. Dealing with manufacturers & dealers directly, Hughes are able to order vehicles to match exact requirements and specification and with their long term contacts, can get some of the best deals available.

Hughes Int aim to become one of the best UK car exporters of Audi, Mercedes Benz, BMW, Range Rover, Porsche, Jaguar, Bentley, Ferrari & Volkswagon to Australia and New Zealand.