Tuesday, 27 September 2016

Royal Bay Care Home Summer Events

Royal Bay provide a selection of care homes across Dorset,West Sussex & Northamptonshire. Each care home runs a program of events and here are just two examples taken from this summer.

The Old Vicarage Care Home

June was a busy month for The Old Vicarage Care Home, with the Queen’s 90th Birthday Celebrations. The colourful street party at the residential care home in Kettering, Northamptonshire was a scene of all things British with traditional flag bunting, pictures of HRH, a royal feast and a scrumptious three tier birthday cake fit for a queen.
The weather was kind as families joined residents and staff to celebrate the Queen’s 90th Birthday in the grounds of this elderly care home showing what great patriotic spirited folk there are staying here.
Queen's 90th Celebration Party
More photos from this event can be viewed on the Royal Bay Facebook page.
July was another activity packed month at The Old Vicarage Care Home for our respite care guests and permanent residents as they enjoyed a 'play your cards right' activity, got out and about for some local shopping trips in the Kettering area and experienced a pet day where they made a fuss of some furry friends.

Larks Leas Rest Home

Larks Leas Rest Home in Blandford, Dorset was also very busy in June with two memorable events that involved two very special people!
Firstly the team and residents celebrated the Queen’s 90th Birthday by hosting a tea party in the garden at Larks Leas Rest Home with yummy cakes, traditional party food and lots of patriotic party spirit. 
This event was soon overshadowed by the staff and residents joining together for a Cancer Research fund raising event during National Care Homes Week. Care Worker Nathan braved the shave as Mandy, Activities Co-ordinator, took to his scalp with a razor!Between the team, respite care guests and the care home residents they raised nearly £300 through the sponsored charity event, cake sale and raffle which will go towards helping people affected by cancer. The event was such a success it was covered by the Blackmore Vale local paper, you can read the full story and see the pictures of Mandy in action in this Larks Leas Rest Home article.
In July, Larks Leas residents also enjoyed their Summer Fayre and raised a good sum of money for their own resident’s fund.
The Royal Bay group of care homes are all working towards or have already become Gold Standard Accredited Care Homes showing they are committed to quality improvement, quality assurance, and quality care for all their residents.
Queen's 90th Celebrations at The Old Vic Care Home

Thursday, 5 February 2015

21st Century Horse SEO & SEM

21st Century Horse are a UK based Equestrian Contruction company who use the best German engineered products from Röwer & Rüb and Gebr. Schütt. Offering a full turnkey equestrian design and build solution to create all types of top quality equestrian buildings.

21st Century Horse build indoor riding arenas, stables, round and oval horse walkers that can have an integrated lunging arena, versatile horse barns & modular loose boxes which can be re-located if necessary.

Radikls has been assisting 21st Century Horse, since last April, with their pre-existing Google adwords campaigns and introducing some much needed search engine optimisation into their website to reduce overall marketing spend in the long term.

A large intial saving was made by analysing the actual keywords clicked within the adwords campaigns & setting up some negative keywords. Unwanted clicks cost companies a lot of money and any PPC campaign needs to be monitored closely to reduce unwanted spend and increase worthwhile enquiries.

Currently 21st Century Horse have paused their adwords campaigns as they have ample enquiries to work on. Of course we won't be stopping the organic enquiries now being generated by SEO, but it's good to know that the Google Ads costs are zero at present.

Thursday, 22 January 2015

Hughes Int target New Zealand & Australia

Hughes International are specialist UK car exporters. Currently they're expanding their business to target New Zealand and Australia. Having organised fast shipping using RoRo (Roll On, Roll Off) with Wallenius Wilhelmsen Logistics they're all set to export some luxury marques down under.

Two new websites have been designed & launched by Radikls, one showcasing the company as UK car exporters to New Zealand and the other offering Luxury UK Car Exports to Australia.

The Australian luxury car market is predicted to increase significantly this year, as the 33% luxury car tax the Australian Government currently impose has been recommended for abolishment, along with the 5% tariff on imported vehicles. Hughes Int want to pre-empt Australian car dealerships looking for reliable UK car exporters and are currently running Google Ads in Australia to pick up any early market leads.

Radikls advised a combined SEO & Google Adwords approach for their online marketing as the websites have only just launched and it was important to be in a top ranking position at the beginning of 2015 on Google Australia. As the organic rankings improve and become prominent, the keywords used within the PPC campaign will be paused and the overall marketing budget will be reduced.

Hughes Int generally export luxury new cars and late used cars (up to 3 years old) but can also source older specialist and performance cars. Dealing with manufacturers & dealers directly, Hughes are able to order vehicles to match exact requirements and specification and with their long term contacts, can get some of the best deals available.

Hughes Int aim to become one of the best UK car exporters of Audi, Mercedes Benz, BMW, Range Rover, Porsche, Jaguar, Bentley, Ferrari & Volkswagon to Australia and New Zealand.

Thursday, 13 November 2014

AG Classic Wedding Cars Enjoys a Busy Year

Classic jaguar wedding car for hire in Surrey, Sussex & South London

 It's been an amazingly busy year for UFF325 (the 1959 Jaguar) with classic wedding car hire across Sussex, Surrey and South London at some amazing wedding venues. It must be something to do with this beautiful Jaguar wedding car being black with black wire wheels, as light coloured wedding dresses always look fantastic in photographs with her. Week days are becoming increasingly popular for hiring this classic wedding car as the pressure grows on suitable wedding venues and the cost of a wedding is generally less in the week.
2015 bookings for this Jaguar Wedding Car Hire for Sussex, Surrey and South London weddings are now being taken. Please contact AG Classic Wedding Cars to check availability.
AG Classic Wedding Cars has benefitted from a Radikls SEO package to bring more website traffic and customers for the 2014 wedding season and is now continuing to increase bookings for 2015.

Thursday, 6 November 2014

Parley Manor Weddings is Radikls website of the month

Parley Manor Weddings offer an exclusive wedding venue in Dorset, just a few miles outside Bournemouth. The manor house and country gardens provide a stunning backdrop for weddings and wedding receptions.

Parley Manor only host one wedding per day, so you will get exclusive use of this glorious garden wedding venue. Your wedding breakfast and evening reception take place in the Italian Garden's Wedding Marquee which can be themed to match your wedding day.

Parley Manor Weddings has to compete with all other wedding directories and wedding venues in the Bournemouth & Dorset area for search engine rankings, but by choosing venue specific longtail keyphrases it reaches the wedding couples searching for the type of wedding Parley Manor provides.

Here are some of Parley Manor's Google Page 1 search terms:
Longtail keyphrases are an important part of SEO as they drive the right type of traffic to your website creating a higher conversion rate than more general key phrases.

Parley Manor also advertise using Google & Facebook Ads during very competitive times of the year such as Valentines Day and Christmas when there are generally more couples getting engaged and having an initial look at wedding venues. Radikls can advise on all types of Search Engine Marketing & Social Media Marketing to complement your Search Engine Optimisation strategy.